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Journey map1/13/2024 ![]() Advancing the solution over the solution lifecycle through design thinking The Problem Space and the Solution Space Successive applications of design thinking advance the solution over its natural market lifecycle, as shown in Figure 2. ![]() Sustainable – Are we proactively managing our solution to account for its expected product-market lifecycle?.Viable – Is the way we build and offer the solution creating more value than cost? For example, in a for-profit enterprise, are we profitable?.Feasible – Can we deliver the right solution through a combination of build, buy, partner, or acquire endeavors/activities?.Desirable – Do customers and users want the solution?.Design thinking activitiesĭesign thinking also inspires new ways to measure the success of our efforts: Often, success is determined by implementing a solution that meets the requirements instead of the needs of the user, resulting in products and services with unusable or ignored features that frustrate users and fail to meet the business goals of the enterprise.ĭesign thinking (Figure 1) represents a profoundly different approach to product and solution development, in which divergent and convergent techniques are applied to understand a problem, design a solution, and deliver that solution to the market. The focus tends to be on the most apparent problems. Traditional waterfall approaches to product development are sequential: requirements are defined then, solutions are designed, built, and delivered to the market. It should be read along with the Customer Centricity article, which focuses on the mindset and impact of customer centricity. Note: This article focuses on the tools and practices associated with implementing design thinking. Instead, it emphasizes understanding the problem to be solved, the context in which the solution will be used, and the evolution of that solution. It goes beyond the traditional focus on the features and functions of a proposed product. Don Norman, The Design of Everyday Things Design Thinkingĭesign Thinking is a customer-centric development process that creates desirable products that are profitable and sustainable over their lifecycle. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable. Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself.
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